About two weeks ago Achettup did the mathematics around how much money the television channels need to make to break even on their IPL bid.

Now, even more calculations are in store after this was announced.

What this talks about is a 7.5 minute break after 10 overs in each innings during the Indian Premier League.

Out of which 5 minutes will be allocated to commercials!!

Wasn't the whole idea behind 20-20 that it is fast paced, aggressive action?

The only purpose this 7.5 minute break will serve is slowing down the tempo of a match.

The batsmen will have to get there eye in again.

The bowlers will have to get back into rythm.

It will ruin the entire match in my opinion.

It wouldn't make any difference to the crowd at the ground as they will have the sexy cheerleaders to keep them company, but what about us - the TV audience?

We will have to do with 2.5 minutes of ads and another 2.5 minutes of a documentary on the importance of education aimed at African children.

The latter is a good cause no doubt, but during a highly energetic cricket match with skimpily clad cheerleaders? Really?

And we thought, cricket couldn't get more commercial and that maybe the recession will keep the ads down!

Oh and the social cause is not purely social as Queen Rania of Jordan is paying a million dollars for each time the 2.5 minute film is shown!